Join us at the 13th China (Brazil) Export Brand Joint Expo 2026 · São Paulo, Sep 16–18

SÃO PAULO, Sep 15, 2026 — Brazil is the world’s sixth-largest automotive market and Latin America’s largest automotive aftermarket. The country’s auto parts industry is projected to generate R$284.1 billion in revenue in 2026, up 3% from R$275.8 billion in 2025, while the broader automotive aftermarket is estimated at USD 39.25 billion this year and is on track to reach USD 50.66 billion by 2033 — a compound annual growth rate of 3.7%.

That is why we are in Brazil this September: to see the market firsthand, visit local auto parts stores, and call on the customers we already serve here.

Shenzhen Cheyang Technology Co., Ltd., the company behind the Podofo brand, is a wholesale supplier. Established in Shenzhen in 2013, we build in-car entertainment and safety systems for distributors and installers worldwide, and we supply our partners in volume — with OEM and ODM programmes available.

Offline Retail Still Dominates

Despite the global e-commerce boom, Brazil’s auto parts market remains overwhelmingly offline. Online sales account for just 0–5% of auto parts revenue, so the vast majority of purchases still happen in physical stores.

More than half of consumers still prefer to buy — and have them fitted — at a physical store. As e-commerce platforms gain traction, however, offline retailers are moving from selling products to selling experiences. Technical demonstrations, installation services, and face-to-face expert advice are advantages online channels cannot replicate.

Why Face-to-Face Still Wins in Brazil

For Brazilian consumers, buying auto parts and electronics is not a purely transactional decision — it is a technical, trust-driven purchase. A part has to fit the vehicle, hold up in high heat, and be installed correctly. Those are decisions far easier to make when a customer can see the product, touch it, and ask questions directly.

This is where offline retailers hold a clear advantage — and where suppliers willing to invest in face-to-face relationships earn partnerships that last.

Meet Us in São Paulo

We will be exhibiting at the 13th China (Brazil) Export Brand Joint Expo 2026, where South American buyers meet verified Chinese manufacturers face to face. This year we are showcasing our full auto and motorcycle electronics range — motorcycle CarPlay screens, car monitors, car frames, and dash cams. Every item is built for the demands of Brazil’s offline retail market and supplied wholesale to distributors and installers.

Are You a Distributor, Wholesaler, or Retailer Exploring New Product Categories?

Come and meet us at Booth 1A161. See the products in action, test them yourself, and let’s talk about the wholesale programme we can build for your market. Partnerships start with a handshake — save the date, and we will see you in São Paulo.